Owls were worshipped because they can see in the dark. Our vision exceeds theirs.
Owlworx began in August 2013 with a bunch of diverse strategists, writers and designers. The only thing common between us was the love for simplicity and a shared vision of what makes for strong brands.
Owlworx is an idea that brings together Truth, Simplicity and Boldness to brands. We start with the simple unalienable truth about the brand. At the heart of Owlworx is the belief that this bold and impactful Brand Truth is the only source of inspiration for engagement. We call this the Brand Code.
The difference between simplicity and being simplistic is truth. Like the proverbial Owl, our experience allows us to see through the darkness of ambiguity that brands are surrounded with. We bring this wisdom in the search for the simple truth. In articulating the Brand Code. Our bold thinking adds layers of engagement to the brand. It takes the simple truth and breathes life into it. Adds depth of meaning. A platform on which long term relationships can be built.
When you work with us, you will see how Truth, Simplicity and Boldness can help you create a strong and highly differentiated brand.
We begin with the discovery of the simple and impactful truth about your brand. Its Brand Code. An articulation of the brands purpose.What it believes in. Its unique point-of-view about the world it is a part of. We are convinced that brands that hold clearly articulated beliefs are the only ones that succeed. The Brand Code inspires everything else we do after that. From naming your brand to designing its identity. From defining the Brand Architecture to designing the packaging. Everything that ends up being invented and designed, will reflect the simple truth that we have discovered and articulated for you.
A team of production specialists will then translate all this into real stuff that you can go and put out there. That tells stories. Connects with people. Inspires them. Engages them. All you require to do to get a clear, differentiated and meaningful brand is to commit to this way of thinking.
And it’s simple to do that.
Work with us.
In a world that is inundated with sameness, how do you create a brand that is instantly recognizable? Moreover, how do you design it so it remains open to evolution? Which means, whatever we design must not only become iconic in today’s times but must also be dynamic enough to accept the changes that keep occurring around us. We resolve this dichotomy by helping design the Key Visual Equity for the brand. Whether it is the brand’s identity or its packaging, this Visual Equity houses the Brand Code. Its DNA so to speak. Around which we design the multiple layers of identity that speak for the brand. Across cultures and over time. So you have an iconic, instantly recognizable visual identity. With a built in flexibility to take on any context. While the process might seem quite intense, the outcome always appears to be bold, insightful and disarmingly simple.
Strong brands are grounded in the truth of an organization. We apply the science of brand architecture to build a strategic platform that uniquely captures who you are and lends clarity as well as accessibility to the entire width of your offering. Built on a robust strategic framework, we account for the way people think and behave, the way they buy, how well they recognize the width of your offering. We then marry this with your existing portfolio, the relationship between the offerings, the brands and sub brands. And using a combination of process, creativity and discipline, we help create a future ready brand architecture which is all set to reflect the Naming Conventions and the Visual Identity.
Always staying bold, simple and relevant.
Frankly, we don’t look at consumers. It’s hard to understand and predict how consumers think and behave. Almost always it is irrational and inconsistent. So we look at people instead. People are more than just consumers. And they are complex. Emotional. And quite unpredictable. But when you look at the way they view the world or the beliefs they hold close to their hearts, you will begin to see many homogenous clusters.Our study of Human Insights is really a deep dive into people’s beliefs. And how these beliefs affect the choices they make when they go out to buy products or services. Using a combination of formal research, observation and plain old sensitivity, we arrive at some simple Human Insights that will help resonate with the Brand Truth.
Words are like little bombs! They can trigger ideas, images and feelings just with the power of their sound or meaning. At Owlworx, we create brand names that simply express the brand truth and evoke the beliefs that the brand holds dear. While we do this, we are careful to avoid creating names that have only single dimensions. Names that are just direct fail to inspire the intent behind the brand truth. Instead, we look to create names that will help people make connections in their mind and stay firmly imprinted as unique and unmistakable ambassadors of the brand's point-of-view. We create names that work across cultures and create connections across boundaries. As bridges between the brand and people who share its belief. We help you create names and naming systems across your Brand Architecture. Finally, our name recommendations are always made after a preliminary trademark search.
We translate the Brand Code and its visual equity across all graphic elements to achieve recognition and differentiation across all the brand's touch points. All the way from your Wordmark and Symbol to your corporate identity and marketing material.
We do this with careful consideration to creating a distinct personality and style for your brand with a built in language that encourages engagement and storytelling.
What is a good pack design? Is it about making a pack stand out on the shelf? Is it about the colours? The graphics? The form? At Owlworx, packaging design is more than just the way it looks. We believe the packaging must do three things. First, it must evoke a response. Trigger emotions that compel the shopper to pick it up. Secondly, it must tell a good story. Often, the pack is the only source for a brand to speak to its prospect. Good pack designs tell great product stories. Finally, good pack designs must close the sale. Convert a casual browser into an excited shopper. At Owlworx, we have the experience of working on brands that straddle both; the large format organized retail chains as well as the crowded dingy mom and pop stores. So we are trained to make our packs work harder.
Without ever straying from our obsessive need to keep things simple.
We help Private Labels make the transition into becoming Brands, albeit in a limited eco system. We use all our expertise in creating and our unique ability to lend truth, simplicity and boldness to create Private Brands that often end up having enough legs to go on and become full fledged brands in their own right.
Startups present a fabulous opportunity to create history. Almost always they begin with new ideas, great enthusiasm and a clean slate. Which are possibly, the best ingredients to create powerful and unique brands. The trouble is, these startups are often hampered by limited resources, which lead them to feel disempowered when it comes to creating brands. We have created a special package that gives startups access to our expertise. Using some resourceful thinking we are able to give them the firepower to go on and create a strong brand. These engagements are short, highly collaborative and intense. So, if you are a startup, call us.
Let’s create some history.
As a part of our integrated offering, we offer comprehensive Retail Design services under our sister concern “Restore”.
Do check out www.restore-design.com
As a part of our integrated offering, we offer end-to-end advertising and communication services under our sister concern “Plan B”.
Do check out www.planb.in
Working at Owlworx means being a part of a team that is multicultural, diverse and obsessed with simplicity. If you are passionate, creative and sensitive, you will enjoy being a part of our team. Previous experience is desirable but not always necessary. Having loads of ideas and an uncomplicated mind is usually enough to get us talking.
We happily welcome long term (minimum 12 weeks) interns as well.
Write to anirudha@owlworx.in
Now is a good time.
The owls are always happy to help you find exciting solutions to your branding and packaging needs.
#75, Krishna Reddy Colony,
Domlur Layout
Bangalore - 600057
080 4059 622
anirudha@owlworx.in
