The Concorde group which operated the Cuppa chain wanted to create a new chain of popcorn stores. The stores will carry a range of exotic gourmet popcorn in different flavours. The idea was to reintroduce the basic popcorn in a stunning new avatar. The concept has been a huge success internationally & Concorde Cuppa wanted to create a new category in the Indian market.
Popcorn that’s larger than life.
Popcorn has traditionally been associated with movies, Owlworx wanted to break that and make the popcorn fun, versatile and an anytime item. Owlworx created the name Biggles to cue excitement, fun and add character to the new chain. The logo carrier is a popcorn, that adds excitement to any moment and is larger than life.