Background
The Trimurthi group wanted to launch a new chain of Indian fastfood that was hip & contemporary, one that would attract the Indian youth and be relevant in the world of KFCs & McDonalds.
Idea
Indian & irreverent.
Solution
Owlworx christened the brand “Pet Pooja” which literally means the prayer for the stomach or in popular lexicon the term for Indian indulgent eating. The look was irreverent and edgy and created a lot of interest and the chain was an instant hit.