A reputed exporter of premium leather soles in India, wanted to forward integrate and launch a luxury footwear range in Europe. Owlworx was assigned the task of christening the brand and creating a logo & identity that would be at par with the best in Europe.
Women are shoe connoisseur s, they indulge in the finest ones and appreciate the craftsmanship and quality of leather. Shoes are as much a luxury item as are rare fine wines.
Owlworx christened the brand Uvanera, which is a variety of premium red grapes used by the Romans to brew fine wines for the Gods. The idea of luxury & indulgence was captured in the name and the symbol evolved from the grapes to connote luxury, abundance & infinity.