AVT was a strong tea brand in South India specifically in Tamil Nadu & Kerala. The brand wanted to extend their presence to the Middle East which was home to many South Indian. AVT approached Owlworx to create packaging that portrays the heritage of the brand while being relevant to the new market.
A tea like no other.
The pack was created to have instant shelf throw, the tea brands at this time were dominated by Red coloured packs. The AVT pack consciously broke category colours and heightened the flavour expectations from the tea cup in the pack. IT also cued premium while retaining the familiar branding of AVT.