Trimurthi was the largest producer of frozen vegetables in Maharashtra. They wanted to bring a premium, fresh and new look to their packaging. The company was facing difficulty in selling frozen foods in a region where consumers were not used to the concept of frozen. Consumers would rather buy almost stale vegetables from the local vendor than buy frozen.
Frozen is fresh.
The pack design used the colours of white & green to give it a premium and a fresh look. The product visuals used increased the freshness appeal. The pack was noticed by most consumers and the freshness aspect started being associated with these packs.