With the rise in disposable income, lifestyle products were witnessing an upsurge in demand. Home decor & accents were especially benefiting from this trend. IRIS from Ripple Fragrances was an early entrant in this segment and wanted to be poised for growth.
For IRIS, merchandising was the key to the success of these products. The packaging had to deliver the temptation to buy.
They approached Owlworx to rejuvenate the packaging for their entire range of candles, diffusers, vapourisers, car sprays, specialty incense etc.
Owlworx arrived at packaging that maximised the visual appeal of the products while minimising the space required on the shelf.
The packaging was designed to showcase the colours, textures and the product inside. The minimalistic packaging approach & the use of subtle colours played up the visual appeal of the products.
The new packaging showcased the products, their colours & textures. This created a lot of excitement for the products which led to better merchandising at the outlets and strengthened offtake.