MTR Foods was launching a new range of Ready to Cook products. The product simplified elaborate North Indian cooking and promised consistent taste every time. It also made the South Indian consumer’s life easy by simplifying hard to replicate North Indian favourites.
Creating Magic in your kitchen.
Owlworx developed packaging with a bold colour that has great shelf throw. In addition to shelf throw, the packs has swirls that represent aroma and magic like elements that bring alive the packaging graphics. The coming together of these motion elements created a dynamic & memorable packaging.