Shilpa was an iconic brand of bindis (worn by Indian women on their forehead). It was the single largest selling women’s product of the 80s. But with time their dominance & relevance diminished. To rejuvenate this brand and leverage the equity developed over decades. The shilpa brand launched a range of personal care products.
For the woman of today.
The packaging was designed to give maximum prominence to the brand Shilpa. The graphics and design were inspired by the the spirit of the new Indian woman – dynamics & charismatic.