MTR’s Badam Drink offering is popular not only in the Indian market but also in the international market. MTR approached Owlworx to revamp its packaging in order to make it relevant globally.
MTR’s Badam Drink with its wholesome ingredients is a filling snack in itself.
Owlworx designed a new logo and packaging for the drink that emphasized its powerful, natural ingredients by showcasing them visually. Chunks of fresh Californian almonds and saffron strands in a splash of milk made the pack visually stimulating and appetising. The new design instantly brings to mind the wholesome, filling and delicious nature of MTR’s Badam Drink. The design has been received extremely well across the world and has helped create momentum for the brand.