Jubilant Industries’ Jivanjor offers a premium range of woodworking adhesives made using superior technology. They launched a revolutionary product - a laminate to laminate adhesive. They approached Owlworx to spread awareness about it among its customers, mainly contractors and carpenters. Designing premium-looking, educative packaging that would stand out and appeal to a semi-literate customer was a big part of the challenge.
To get rid of language barriers and visually represent the superior abilities of the product.
Owlworx designed bold, visually-descriptive packaging that effortlessly conveyed the adhesive’s powerful abilities. Strong primary colours on a silver-grid background enable superior visibility while also hinting at the technology behind the product. All in all, the packaging ensured that carpenters and contractors were well-educated about the product.