Logistics is the most cost-draining aspect of e-commerce. Customers need to be present to receive packages, hence disrupting schedules, and their absence leads to attempts at re-delivery and a lot of hassle. QikPod came up with a simple, convenient and secure cloud-enabled, IoT (Internet-of-Things) parcel locker product and service. Owlworx was asked to do their Branding - a cohesive look with an international, modern, digital feel that also needed to have the idea of security inbuilt.
To create a bold brand language that would become a part of everyday life. To make using a QikPod locker feel as easy, convenient and secure as using an ATM.
For QikPod’s logo, Owlworx used bold fonts in yellow and black to convey security and strength. Environmental graphics were created for the lockers to educate customers on the concept. This cohesive, friendly-yet-simple communication has led to QikPod being accepted very quickly by customers and has contributed to the feeling of QikPod lockers being a regular part of daily life.