Pillsbury came up with the novel idea of changing the presentation format of the humble cooker cake to that of the popular idli. They wanted Owlworx to design new packaging that conveyed this message to an unaware market.
Use the setting of an Indian kitchen to familiarise customers with the concept.
Owlworx designed attractive new packaging for the Chocolate Idli Cake Mix that represented the concept visually using an idli stand - a familiar sight in Indian kitchens. Instructions on the pack made the cake look easy to make. The new packaging made the product look recognizable and exciting, resulting in increased sales.