Pillsbury has enabled thousands of women to surprise and delight their families with their convenient meal mixes and cake flours. When they launched a new innovation - the Tawa Pizza Base Mix - they asked Owlworx to design its packaging.
Use the setting of an Indian kitchen to familiarise customers with the concept.
Owlworx designed attractive new packaging for the Chocolate Idli Cake Mix that represented the concept visually using an idli stand - a familiar sight in Indian kitchens. Instructions on the pack made the cake look easy to make. The new packaging made the product look recognizable and exciting, resulting in increased sales.