Mysore Sari Udyog is known for their excellent quality silk saris and craftsmanship. The new generation at MSU wanted to launch a premium silk scarf brand with global appeal aimed at the contemporary women of today. Owlworx was asked to name the brand and create its brand identity.
Minimal and sleek lines speak of modern luxury.
Owlworx named the brand ‘Gyachi’, and designed a logo that was was elegant, classy and stylish. A minimal colour palette of burgundy and grey was adopted to add to the aura of luxury and exclusivity.