Jubilant Industries’ Charmwood is a premium range of wood finishes - a one stop solution to protect and enhance the natural beauty of wood. Jubilant wanted to spin off Charmwood as a brand of its own and asked Owlworx to design its logo and packaging.
Use growth rings to denote Charmwood’s expertise in preserving wood.
Owlworx used growth rings and the infinity symbol to design a logo for Charmwood. Brand new packaging architecture was also created for the entire range to create a cohesive, premium feel. The result was a range of recognizable products that inspire trust and confidence in the consumer.