Baer is a new brand of personal protection equipments like helmets, gloves, boots, etc. The brand was bridging the gap in a market divided between quality & price. Baer was launching a range of great quality products at affordable prices. With established players in the market, Baer needed a brand identity & packaging that would help differentiate them from the competition.
We christened the brand Baer & create a visual language that will become synonymous with strength & protection
Owlworx crafted an interesting name for the brand that was synonymous with their strength & the protection they offered. The modern typeface along with the bold colours helped fuel their rapid rise in this crowded category.