Stop-O is a brand of bathroom fresheners that effectively mask odour. With established giants in the category, the brand wanted to use design & communication to help set it apart
Create a bold new brand that is vibrant, young & interesting.
The new brand identity & packaging created great shelf throw, while staying away from the regular floral imagery in the category. The typography was bold & strong that captured the efficacy of the product while the bright colours on the pack helped create visual difference & shoppability.