The Jubilant group wanted to launch a premium PU wood finish imported from Italy. But the market was inundated with Indian make PU that was of inferior quality. Jubilant wanted to create a new brand which will draw from its Italian heritage to establish the quality of the product.
Create an Italian inspired design aesthetic that will appeal to the architects & interior design and help establish the premium nature of the product.
Owlworx designed a brand identity and packaging that was bold yet Italian and a minimal design inspired by the Italian aesthetic. The packaging colours also helped establish the Italian lineage & created the right perceptions of quality.