Vamicol was a well known brand in the competitive wood working adhesive market and was discontinued a decade ago. Since the brand had great recall, the company wanted to relaunch this mass market brand with new identity & packaging
Create a mass market iconic brand with a modern retro feel
The brand identity & packaging were designed to have a mass market appeal. The use of bold font and colour created a great bridged the need to draw from the heritage of the brand & the need to stand out in a cluttered market.