Irra Dates was launched by entrepreneurs who saw a dearth of high quality dates in the Indian market. The brand sources the best quality dates and makes them available at affordable prices. The company wanted a name, logo and packaging design that would reflect the premium quality of the dates without intimidating the consumer.
Create a pack that channels the natural goodness of the product.
We created a packaging design that was clean & functional. The clean, minimal use of elements reflects the natural goodness of the product and the functional information hierarchy has everything needed to tell consumers about the product and help make a purchase decision.