Artinci is a brand of artisanal ice creams born from the passion for creating ice creams minus the nasties - which means no vegetable fats, no preservatives, no stabilisers, no chemicals. The brand created fresh ice creams from natural ingredients to deliver a superior ice cream experience. The brand was delivery only, so Artinci wanted to create a packaging design that will tell the entire brand story in a fun & interesting manner.
Tell the entire story of the brand & the product using typography.
Create a type-led design that told a different story every time you see the pack. Each story was designed to reflect the brand's beliefs and product differentiators in a pithy yet fun way.