Place of Origin curates the best regional snacks from the most authentic and renowned local snack makers. They make these regional specialities available across the country through their website.With gaining traction for these products, Place of Origin (A Craftsvilla Entity) wanted to foray into brick & mortar retail. They wanted packaging that would stand out on the supermarket shelf against well-entrenched brands and still deliver the “Authenticity” story in an exciting way.
Create a graphic language that had one foot firmly rooted in the heritage of its origins yet reflect a personality that was relevant for the contemporary Indian shopper.
The designs deliver the origin story visually without overloading the pack with information. The origin inspired designs helped create a differentiated graphic design language that stood apart from the sameness seen on a supermarket shelf.