Sobha Ltd. is one of the fastest growing & one of the most trusted builders in India specializing in presidential villas, row houses, luxury, super luxury apartments and is responsible for some of the finest residential and commercial addresses in over 24 cities. In a significant move, Sobha Ltd. has forayed into the premium residential space with its latest venture called “Sobha Dream Series”. Under the Sobha Dream Series there will be a series of affordable homes launched in multiple cities. Owlworx was tasked with the creation of a brand architecture for the new brand by Sobha.
Freedom & infinite possibilities.
Owlworx created the Sobha Dream Series logo to capture the hopes and aspiration of the brand’s target audience of young salaried professionals. The logo channels the young professionals aspirations, their desire to reach the stars, their unwillingness to compromise, their passion for achieving more and their zeal for life. The tangram bird is a powerful symbol of freedom and hope. The tangrams themselves are a combination of diverse elements, symbolic of the strong backward integration system that Sobha follows. It is also a robust visual system for the new brand and gives the brand flexibility to create new project logos under the Dream Series. Sobha Dream Acres which is the first project under the Sobha Dream Series demonstrates the flexibility and strength of the new brand architecture system.