Lia wanted to launch a new range of signature fragrances for cars. The disposable car fragrances came in unique food-inspired fragrances like Vanilla Cup Cake & Berrys which were distinctive, young and upbeat fragrances.
Create packaging design that will complement the pop of the new fragrances.
Owlworx created a pop art inspired packaging that heroed the foods that the fragrances were created from. The use of bold colours and patterns created a unique visual grammar and the burst of vibrant colours led to great shelf throw.