The Indian market has only one kind of frozen dessert - ice creams. Sumeru wanted to create excitement in this category by launching a range of frozen gourmet desserts, a first-of-its-kind in India. The brand created desserts in collaboration with well-known dessert chefs and needed a packaging design that would help create the right expectation & shelf throw for this product in the challenging environment of freezers.
Create drool-worthy packaging that will stand out in a freezer environment.
Owlworx studied the frozen category and the colour density in the category. Based on this study, we created a colour palette that would not only differentiate the product from competition but also aided visibility in freezer.