Parle’s Rola Cola is an iconic brand, the solid cola of everyone’s childhood was gearing up to make a comeback. The challenge for RolaCola was to appeal to the children of today who have moved away from hardboiled candies to chocolates. The unique thing about this candy is the unbeatable cola taste which is still popular. Parle wanted to bring the joy of cola to the fore with a bold new logo and packaging.
The zing of cola
A bold new look and logo was created to completely break away from the past and create a new avatar for the brand. The black colour of the pack, the fonts all highlight the strong cola taste of the product and the pack also set the taste expectation, the “zing of cola” by using a new mascot for the brand.