Background
Iris Home Fragrances wanted to launch a new range of luxury home fragrances that were designed to deliver delight to the senses. The fragrances were exclsuively crafted and the products were expertly designed to elevate the home and deliver an unparalleled sensory experience.
Idea
Inspired by the aesthetic of the products and by the fragrances. The identity & packaging were designed to be modern yet rooted, minimal and luxurious.
Solution
Owlworx created a brand identity that was classic yet contemporary. The packaging design was created to be minimal, luxurious while the custom created retro-inspired botancial illustrations was hand crafted in colour pencils to give it a rustic yet polished look.