Pillsbury Cooker Cake is an innovative product that was instrumental in creating a market for Western Desserts in India. This product removed all barriers to adopting this product by eliminating the need for an oven, microware, blenders, expensive bakeware etc. It empowered women to make cakes at home. However, a research revealed that most consumers’ definition of a cake has evolved over time to mean cake with frosting. To enhance the experience of their basic cakes, Pillsbury created a new product that included frosting and coloured sprinkles along with the cake mix.
A dash of happiness & colour
Cake at home is all about surprises and happiness. Owlworx brought this spirit of happiness alive in the pack by the use of fun colours that add a dash of excitement to the pack. The packs were designed to be appealing to children as well.