Barbeque Nation is among India’s leading casual dining restaurant chains. They pioneered the concept of over the table barbeque grills, which quickly established them as the leaders in this segment, soon to be copied by a whole bunch of others. So when they approached us for a visual identity, it was quite a mouthwatering prospect.

As the undisputed leaders in their segment, the crown clearly belonged to them. And that was at the heart of their new visual identity. A beautiful crown placed above the name and prominently featured on their menus, table cloths, panels and other elements. All visual elements were in bright bold red colour, a reflection of the pure indulgence one experiences at any of their outlets.