Coolfies is part of the Jubilant Foods group. Much like the kulfi, this brand identity project was great fun. And it started with naming the Kulfi Coolfies – a nod to a playful self-indulgent generation. The font reflect the light hearted, nature of the brand in bright bold yellow. And a little, fun twist with the ‘l’ in Coolfies being replaced by a kulfi. The bright, yellow background brought alive the the chilled out branding beautifully. And we celebrated the cool new look with a few coolfies!