Artinci was born to prove that indulgence and health don’t have to live on opposite ends of the spectrum. As a sugar-free dessert brand made with clean, keto-friendly ingredients, it needed to walk a fine line — feeling wholesome, but also deliciously tempting.

We built the identity to radiate optimism. The wordmark is playful and curvy, but grounded in structure — designed to suggest handcrafted care with a wink of cheer. Our palette is unapologetically bright: a joyful spectrum that mirrors the brand’s belief that good-for-you can also be feel-good.

Packaging was a big part of the task. We created a modular system that makes it easy to navigate flavours, while amplifying cues of freshness, indulgence, and Indian-origin goodness. Whether on D2C platforms or store shelves, Artinci’s new identity doesn’t just say “guilt-free.” It says celebration — with a smile.