Attilio is a men’s footwear brand that brings sharp Italian formality to Indian price points.
The brand needed to feel global, aspirational, and confidently modern — but without losing relevance to the Indian consumer’s evolving style choices.

We built a brand identity anchored in elegance and restraint. The logotype is tall, tailored, and letterspaced — designed to feel like luxury without shouting about it. The overall design language borrows from fashion minimalism: generous white space, neutral tones, and lifestyle-led photography that puts the product in real-world contexts.

With Attilio, we weren’t selling shoes. We were offering a shift — from transactional dressing to considered styling. And everything about the identity, from the box structure to the unboxing experience, reinforces that quiet sophistication.