Biggles is not your average popcorn. It’s quirky, charming, and has a character all its own — quite literally. We were tasked with building an identity for a brand that wanted to stand out in a category full of sameness, while still appealing to modern Indian snackers who want both taste and story.

We created Biggles as a persona-first brand, anchored by its cheeky, monocled mascot. A popcorn connoisseur with old-school flair and new-school attitude, Biggles brings levity and charm to every pack. The logo is classic but approachable, echoing the balance between premium indulgence and fun.

Each flavour was given its own design twist — colours, badges, and expressions that allowed the mascot to change costume without losing recognition. The result is a packaging system that’s bursting with character (and crunch) on both shelves and social feeds.

Biggles doesn’t shout. It smirks. And that makes it unforgettable.