Coolfies is Barbeque Nation’s in-house kulfi brand — born from the live dessert counter and loved for its nostalgic flavour. But in a world of frozen treats with vibrant packs and brand stories, it needed an identity of its own. One that could leap off the table and into retail with full-flavoured confidence.

We leaned into what made Coolfies iconic — the matka-inspired shapes, the creamy finish, and the build-your-own experience. The name became the hero, rendered in a retro-cool typeface that blended vintage kulfi cart nostalgia with Gen Z boldness.

The identity is full of winks — flavour icons, kulfi characters, and textures that recall frozen surfaces and happy drips. Whether as a part of the restaurant ritual or on a supermarket shelf, Coolfies now looks as deliciously cheeky as it tastes.