DNA is a perfume brand that doesn’t just bottle scent — it bottles identity. Each variant is
designed to reflect a facet of personality: bold, elegant, rebellious, mysterious. Our task was
to build a brand that could make these moods tangible without falling into fragrance clichés.

We created a name that instantly evokes uniqueness — your DNA, your essence. The design
system amplifies that intimacy with custom bottle forms, chromatic gradients, and a
monogram that feels like both a fingerprint and a signature. The typography is minimal, but
high contrast — crafted to feel editorial, not cosmetic.

With DNA, we weren’t just building a brand. We were creating a sensory language for self-
expression. One that looks as personal on a dresser as it smells on skin.