Force NXT is a premium innerwear brand crafted for modern Indian men who value form as
much as function. Our brief was to create a brand identity and packaging system that exuded
confidence — without cliché — and stood out in a sea of hyper-masculine noise.

We anchored the identity in simplicity and strength. The logotype is wide, grounded, and
architectural — designed to sit firmly on the waistband and in the mind. Black, graphite, and
chrome form the core palette, with accent lines in bold reds and neon greens used sparingly to
signal performance.

Packaging was designed for vertical retail shelves and quick commerce alike — grid-aligned,
hierarchy-led, and sensorial in its texture. We stripped away the shouting. What remained was
restraint with purpose — a system that speaks clearly, fits seamlessly, and never tries too
hard.