Iris makes home fragrances — not as luxury, but as everyday calm. From reed diffusers to
candles to potpourri, the brand had established product presence but needed a stronger, more cohesive identity that reflected its refined positioning and invited deeper emotional
connection.

We began by restoring elegance to the brand mark — a delicate serif logotype balanced by a
floral-inspired monogram. The packaging system was restructured for fluency and quiet
beauty: soft gradients, botanical textures, and muted hues that felt like natural light at dusk.

We developed a hierarchy that allowed each scent story to shine while keeping the master
brand visible. Typography choices were made to feel soft to the eye — curated for pause. In a
world of loud FMCG packs, Iris stands apart. It doesn’t interrupt. It settles in.