MTR Badam Milk is a drink that’s as familiar as summer in India. Rich, creamy, and laced
with tradition, it needed a packaging update that could capture both its legacy and its
indulgent appeal — especially in a world where shelves are filled with clinical “functional”
beverages.

We created a pack that feels like a treat. The visual language is drawn from Indian textile
motifs and festive cues — warm golds, almond tones, and a pattern system that evokes hand-
crafted luxury. The typography is rich and flowing, designed to feel celebratory and delicious.

While the visual treatment is premium, the tone remains inclusive. This isn’t a drink for a
niche. It’s a heritage sip, made ready for modern retail. One that proudly says: this is how we
celebrate thirst.