MTR’s frozen range is built on legacy — but in export markets, it’s also about memory. For
the Indian diaspora, these packs are a bridge: between homeland flavour and overseas
convenience. Our challenge was to build a packaging system that carried that emotion while
standing tall on international shelves.

We created a design language rooted in cultural fluency. Every visual element — from the
food styling to the spice cues — was composed with care to feel Indian, not ethnic; fresh, not
overly traditional. Layouts were modular and export-friendly, complying with regulatory
norms while keeping appetite appeal front and centre.

A rich red brand band anchors the range, while variant colours and ingredient illustrations
bring warmth and diversity. The tone is simple: real food from home — made easy, made
well, made proudly.