Underlyn Art – Framed to travel. Designed to belong.
Underlyn creates thoughtfully framed, textured art pieces meant for global homes. Our brief
was clear: build an export-ready brand system that feels premium, crafted, and cosmopolitan
— but without losing the soul of where it comes from.
We developed a packaging and label identity rooted in neutral elegance. Earthy tones, raw
textures, and elevated serif typography come together in a system that feels both handmade
and gallery-grade. The framing mechanism itself became part of the storytelling — subtle but
intentional, like a signature at the bottom of the canvas.
Underlyn doesn’t sell wall art. It sends a piece of place, memory, and touch — and now, it
arrives looking exactly like that.
