10club stands as a unique entity—a house of brands that brings together diverse consumer products under one strategic umbrella. The challenge was to create a unifying brand identity that honors the individuality of each sub-brand while presenting a cohesive and compelling overarching narrative.

Our approach centered on developing a versatile visual system. The logo was designed to be both strong and adaptable, featuring elements that could seamlessly integrate with various sub-brand identities. A neutral yet sophisticated color scheme was selected to provide a harmonious backdrop for the diverse range of products within the 10club portfolio.

Understanding the importance of relatability and engagement, we introduced a brand mascot—an embodiment of 10club’s values and personality. This mascot serves as a friendly and approachable figure, bridging the gap between the corporate identity and the end consumer. It appears across marketing materials, social media, and packaging, adding a touch of warmth and consistency to the brand’s communication.

The comprehensive brand guidelines we developed ensure consistency across all touchpoints, from digital platforms to physical products. By balancing uniformity with flexibility, we’ve equipped 10club to maintain a strong brand presence while allowing each sub-brand to shine in its own right.