Pump’d is activewear that doesn’t just support performance — it amplifies it. Designed for Neo Brands and built to live in the gym, on the track, and on the move, the brand needed to speak with energy, clarity, and pulse.

We developed a bold, all-uppercase logotype that compresses into power. It feels like momentum — tightly packed, ready to spring. The colour palette is kinetic: high-voltage greens, active reds, deep charcoals. Every shade was chosen to energise. Every detail crafted for motion fluency — including icons that move like muscle memory.

More than just performance wear, Pump’d became a system of belief: that effort is beautiful, and that movement is a mindset. The identity we created doesn’t just brand clothing. It fuels momentum.