Owlworx was engaged to launch Artinci, a sugar-free ice cream made the artisanal way. 

In a market crowded with many ice cream brands, our challenge was to create a brand identity and packaging design for Artinci that served two purposes: reflect its artisanal qualities and capture the passion of the creators.

So how did we crack it? 

Our approach involved creating a custom type handwritten wordmark encased in a free form carrier with the intention of reflecting the handmade nature of the product. This branding unit became the dominant element on the packaging. The key features of the product were represented, again, using playful handwritten typography.