Attilio is a mass men’s footwear brand. We needed to create a brand name and a visual identity for Attilio. The challenge here was to ensure the name and the product stood out in the display signage of extremely crowded multi-brand outlets.

So our approach helped the brand stand head and shoulders apart from the way in which mass brands represented themselves. In a crowded jungle of brands, Attilio is king. Which is why our visual identity is inspired by the lion. From the name to the brand identity, we found representations that were visibly premium. 

The phonics of the name, the serif type language and a classic symbol, we created an identity that reflected a faux Italian heritage and helped the brand stand out from the mundaneness of its competitors.