The Concorde group – owners of the cafe chain Cuppa, wanted to start a new venture in gourmet popcorn. Gourmet popcorn was a big hit internationally, but was unheard of in India. Indians were familiar with butter and salted popcorn but were unaware of the kind of innovations in gourmet popcorn and the myriad number of flavours that were now available. That’s how we came up with Biggles!

Biggles has over 12 distinct popcorn flavours. They even have mushroom popcorn that were bigger & fluffier than traditional popcorn. The vision for the business was to take a single dimension product sold in movie theatres, parks, etc., into a destination store with unlimited popcorn possibilities.