Digene Ultra Fizz – A serious solution, with fizz and flair.
Digene has long been trusted as the go-to brand for digestive relief. But Ultra Fizz — its
effervescent variant — needed to break into a younger, on-the-go audience who expect fast,
effective relief and design that feels contemporary.
We developed a bold, effervescent visual identity system for the fizz variant — one that
balances credibility with energy. The logo was refreshed to carry motion, and the pack design
uses rising bubbles and dynamic diagonals to cue speed and action.
While staying within the larger Digene architecture, we created a look that allowed Ultra Fizz
to hold its own as a standalone SKU — one that feels like a modern solution for today’s fast,
often acidic lives.
