Digene is part of the renowned pharma giant, Abbot. With the launch of a new brand extension in the form of Digene Ultra Fizz, came the opportunity for Owlworx to create a visual identity. And for this we were inspired by the effectiveness of Digene to fix digestion issues. And what better way to communicate it than a big tick mark! With the core benefit of 50% ANC prominently displayed up front. And a visual cue to bring alive the new formulation with the molecular structure next to the tick mark. Finally, the tick marks came in various colours depending on the flavours of the the individual variants of the Ultra Fizz.