When you Live Bold, you’re always ready for adventure. DNA deodorants were launched in a handy pocket size and branded Pocket Quickies. DNA deodorants have been created for youth with an adventurous streak. The brand promise, Live Bold, is one of finding your path as an individual – whatever the field. The packaging elements are built on the idea of opening up a life full of excitement and adventure. The use of a compass motif ties in with the concept of exploration – both physical and metaphorical. The bold pops of colour on a luxuriously rich black background add to the rugged but premium feel with a dash of drama. The unique flip-top also added an element of swagger to the usage ritual.