“Over the years, Ekart has been leading the charge in the world of e-commerce logistics. With increasing number of operators in the space, Ekart needed to refresh its Brand Identity.

Our task at Owlworx was to help create this refreshed Identity that would help serve as a Distinctive Brand Asset.

The handcrafted type and the colours were designed to operate within the spectrum of the Flipkart brand language. 

The confidence, directness and simplicity in the type weight and letterforms is a reflection of the Ekart track record in powering e-commerce in India.